Mac ‘n’ cheese has the ability to solve minor parenting issues, a quick fix for hunger pangs, grouchiness and bad days at school. We took this insight and decided to take a non-traditional approach to advertising mac ‘n’ cheese, by presenting it as a parenting help book rather than a foodstuff. This atypical approach has the potential to make an impact on our target demographic by transforming a commonplace item into something unexpected. Kraft mac ‘n’ cheese. Textbook parenting.
Art Director(s): Avery Slotin & Anna Dodson
CW: Anna Dodson
Insight: The LeapFrog LeapPad censors out predators and content unsuitable for kids, which prevents your child from interacting with people they shouldn’t.
Art Director(s): Avery Slotin and Charlotte Allen
Copywriter: Avery Slotin, Charlotte Allen, & Tyler Phillips
The Baltimore Orioles want to become the first MLB team to have a footprint in the esports industry by appealing to the younger esports generation, and asked us to create a social campaign that would take this group by storm. We took our main insight, that sharing memorable experiences creates a sense of community, to indicate that this can be found within the new Orioles/Esports initiative.
AD: Avery Slotin
CW: Avery Slotin
Problem: Incontinence is embarrassing, inconvenient, and causes sufferers to miss out on life.
Solution: Highlighting the benefits of Prevail products with the negatives of needing adult diapers.
AD: Avery Slotin & Caroline Green
CW: Walker Bowen
Everyone is connected to someone and we highlighted complex social bonds while also showing Crazy Glues’ ability to create physical bonds. In reality, it’s just ok.
Krazy Glue 1
krazy glue 2
Krazy Glue 3
AD: Avery Slotin
CW: Caroline Lancaster
EP: Rhianna Israni
DP: Wilson Weirich
It’s the little traditions that help create the most meaningful moments.